JBK Horse Shows and ECCO Shoes have signed a sponsorship in connection with the World Cup event in Odense, which takes place from October 8^th to 18^th 2009. ECCO Shoes has become the event sponsor of World Cup and it is an agreement that event organizer Jens Trabjerg from JBK Horse Shows is pleased with:

 

"We are delighted that ECCO Shoes perceives our event as a place that ECCO Shoes wants to be identified with and where they can distinguish themselves. I’m looking forward to the collaboration and I hope that it will continue in the future".

 

The cooperation between JBK Horse Shows and ECCO Shoes are straight in line with the politics of ECCO Shoes, who is already doing much to support the youth and elite in general. Children and young people are an important parameter for ECCO Shoes, who has been a longstanding sponsor of one of the Danish dressage sport's most prestigious competitions for young riders, the ECCO Cup. ECCO Shoes also sponsored the World Cup Event in 2008 and has now chosen to enter an even closer cooperation with JBK Horse Shows in 2009.

 

"The World Cup event in Odense is an important event and puts Denmark on the world map within the equestrian sport. We are pleased and proud to support such a good event and thereby help to position Danish equestrian sports in collaboration with the professional team, Jens Trabjerg has set up behind the event," says Morten Lauge, Global Event and Sponsorship Manager of ECCO Shoes.

 

The World Cup in Odense is arranged by JBK Horse Shows, and the arrangement has just been extended for 10 days with plenty of both national and international competitions in show jumping and dressage. The World Cup competition in dressage will be held from Saturday October 17^th to Sunday October 18^th.